Today, February 13th, is World Radio Day as proclaimed in 2011 by the United Nations Educational, Scientific and Cultural Organization (UNESCO). They did so because radio is the mass media reaching the widest audience in the world. The 13th of February was chosen as World Radio Day because it was the day United Nations Radio was established in 1946.
The objective is to raise greater awareness among the public of the importance of radio as a medium that connects us all and brings together people regardless of where or when they listen, be they living in a small town or large city, or streaming Canadian radio from another country to feel closer to home. Radio continues to be the number one source for connecting people to their communities and is recognized as a powerful communications tool and a low-cost medium. Listeners spend more time with radio than they do with their social media accounts. This is also true for millennials, who people don’t think listen to radio…..but they do! This is the first time Canada is participating in World Radio Day and the theme is, “You’re not alone with radio”.